The Japanese manga Gushing Over Magical Girls, created by Akihiro Ononaka, previously announced a TV anime adaptation of the same name. The official team has recently released the first trailer and a new visual for the series, along with details about the production team, voice cast, and airing schedule. The anime is set to begin airing in January 2024 and will be produced by Asahi Production.

The story of Mahou Shoujo ni Akogarete describes a world where magical girls actually exist. The female protagonist, Utene Hiiragi, who is in the second year of junior high school, hopes to become a magical girl. One day, she unexpectedly meets a creature resembling a mascot, who promises to grant her the ability to transform into a magical girl. However, it turns out that she is instead converted into a female executive of an evil organization in opposition to the magical girls. During the battles with magical girls, she surprisingy finds herself becoming extremely excited when she sees them in pain, during which her hidden sadistic tendencies are awoken...