Earlier today, Apple has officially announced the iPhone 15 series, which includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Here are the key pricing and release date details:

• iPhone 15: RM 4,399 (128GB), RM 4,899 (256GB), RM 5,899 (512GB)
• iPhone 15 Plus: RM 4,899 (128GB), RM 5,399 (256GB), RM 6,399 (512GB)
• iPhone 15 Pro: RM 5,499 (128GB), RM 5,999 (256GB), RM 6,999 (512GB), RM 7,999 (1TB)
• iPhone 15 Pro Max: RM 6,499 (256GB), RM 7,499 (512GB), RM 8,499 (1TB)
• Release date in Malaysia: Pre-orders start on September 22, official launch on September 29.

According to the information presented at the event, the iPhone 15 is equipped with the A16 Bionic chip, a 48-megapixel primary camera, a USB-C port (USB 2.0), and supports Dynamic Island.

As for the higher-end iPhone 15 Pro, it features a 3-nanometer A17 Pro chip, also with a 48-megapixel camera, a USB-C port (USB 3.0), and a frame made of lightweight titanium material. Thanks to its impressive chip, the iPhone 15 Pro series will support ray tracing technology, featuring significantly enhanced gaming performance on the smartphone.

It's also worth noting that starting from the iPhone 15, the iconic silent switch on the iPhone series will be replaced with an Action Button (customizable button).

As for the color options, the iPhone 15 and 15 Plus are available in Blue, Pink, Yellow, Green, and Black. On the other hand, the iPhone Pro and Pro Max come in Natural Titanium, Blue Titanium, White Titanium, and Black Titanium finishes.