The National Press and Publication Administration of China has recently unveiled a "Measures for the Administration of Online Games (Consultation Paper)", introducing a comprehensive set of rules to restrict spending and rewards that promote video games. This move resulted in a notable decline in the stock prices of nearly all local gaming-related companies, such as Tencent, NetEase, Perfect World, and others.

Notably, the policy has triggered divided discussions among local players, with some expressing support and others contending that these "measures" indirectly negate the in-game benefits for free-to-play (F2P) players.

The heightened reaction is mainly attributed to various factors, including the prohibition of: forced PvP battles, daily check-in rewards, first-time top-up benefits, and consecutive top-up incentives.  Just these aspects alone are causing considerable concern for the majority of local gaming companies. But that's not all—there are also restrictions related to top-up limits and number of testers (with mandatory progression reset), as well as reasonable adjustments to gacha draw rates, prevention of artificially inflated prices for virtual items through promotion or auction, and prohibition of inducing consumer spending, among others.