The marketing strategy of allowing early access to those who pre-order games is not new, but it has sparked a heated discussion among Diablo IV players.

Recently, a player posted a banner ad for Blizzard's game on Reddit, which showed that the Deluxe and Ultimate editions of Diablo IV could be accessed four days early with pre-orders, leaving the player unhappy that Standard edition buyers would have to wait longer to play and believing that this should not be the case.

The post attracted over three thousand comments in just a few days. Although some players felt that this strategy was terrible, many others felt that it was actually reasonable. They suggest that even if players could play the game early, they could be spending more money just to experience a "queueing hell", as the first few days of a new server are usually unstable, so purchasing the Standard edition might be a more sensible choice and there is no need to rush into the game.

Diablo IV is set to release on June 6, 2023 for Battle.net / Xbox Series / Playstation 5 / Playstation 4 / Xbox One.